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Privacy Policy

Thank you for visiting Novo Surgical Inc.’s Website (“Site”). We value our relationship with our customers and are committed to responsible information-handling practices. We respect your privacy and take great care in complying with applicable privacy laws and our own internal standards and controls to safeguard your personal information.

This Privacy Policy explains how we collect and use your personal information. This Privacy Policy also explains the steps we have taken to secure your personal information. Finally, this Privacy Policy explains your options regarding the collection, use and disclosure of your personal information. By visiting the Site directly or through another site, and by providing us your personal information, you accept the practices described in this Policy.

This Privacy Policy applies to the Site. This Privacy Policy does not necessarily apply to any offline collection of your personal information. We are not responsible for the content or privacy practices on any website not operated by Novo Surgical, Inc., to which the Site links or that links to the Site.



We collect information from you in several different ways on this Site. One goal in collecting personal information from you is to provide an efficient and customized experience. For example, we can use your personal information to:

  • help make the Site easier for you to use by not having to enter information repeatedly
  • help you quickly find information, products, and services
  • help Novo Surgical promote content that is relevant to you
  • alert you to new information, products, services and promotions that we offer

Registration & Ordering

Before using certain parts of the Site, you must complete an online registration form. During registration, you will be prompted to provide Novo Surgical with certain personal information, including, but not limited to, your name, shipping/billing address(es), phone number, and email address. In addition, we may also ask you to provide your specialty affiliation. This information is used for billing purposes, to fulfill your orders, to communicate with you about your order and the Site, and for internal marketing purposes. If we encounter a problem when processing your order, your personal information may be used to contact you.

Payment Information

In order to complete a purchase on the Site, you must provide payment in the form of a credit card or your PayPal™ account credentials.  Novo Surgical, Inc. does not permanently store any payment information from any of its customers.  When you enter payment information on our Site, it is transmitted through a secure portal using Secure Sockets Layer (“SSL”) encryption technology to our credit card processor, PayPal™.  Once PayPal™ confirms payment acceptance, payment information is permanently deleted from our servers.  Processing transactions in this manner and not storing payment information is in line with Novo Surgical’s commitment to following best practices with regard to our customer’s information security.

Email Addresses

Several locations of the Site permit you to enter your email address to sign up for email newsletters and special offers.

Contacting Novo Surgical

If you contact us with a question or concern, we may request and/or collect personal information from you.

Third-Party Providers

Novo Surgical obtains consumer and personal information from third-party providers in order to improve the accuracy of our records or to identify potential customers.  The practices outlined in this Privacy Policy also apply to information collected from such providers.

Cookies and Other Technology

As with many sites, the Site employs cookies and web beacons (also known as clear GIF technology or “action tags”) to speed your navigation of the Site, recognize you and your access privileges, and track your Site usage.

(i)A cookie is a small data file that a website or email may save to your browser, which may then be stored on your hard drive. Most Internet browsers are initially set to accept cookies. You can set your browser to refuse cookies from websites or to remove cookies from your hard drive, but if you do, you may not be able to access or use portions of the Site. We use cookies to enable you to select products, place them in your shopping cart, and to make purchases. If you do this, we keep a record of your browsing activity and purchase history. The Site’s cookies do not and cannot gain access to a user’s hard drive to gather a user’s confidential information. Our cookies are not “spyware,” and they do not collect or store any personally identifiable information.

(ii)Web beacons assist in delivering cookies and help Novo Surgical determine whether a web page on the Site has been viewed and, if so, how many times. For example, any electronic image on the Site, such as an ad banner, can function as a web beacon.

(iii)We may use third-party advertising companies to help tailor Site content to users or to serve ads on our behalf. These companies may employ cookies and web beacons to measure advertising effectiveness, such as which web pages are visited or what products are purchased and in what amount. Any information that these third parties collect is not linked to any personal information collected by Novo Surgical. 

(iv)As is true of most websites, the Site server automatically recognizes the Internet URL from which you access the Site. We may also log your Internet protocol (“IP”) address, Internet service provider, and date/time stamp for system administration, order verification, internal marketing, and system troubleshooting purposes. An IP address may indicate the location of your computer on the Internet.


Elsewhere on the Site, you have represented and warranted that you are 18 years of age or older.  If you are under the age of 18, please do not submit any personal information to Novo Surgical.  Novo Surgical, Inc. does not knowingly collect information from individuals under the age of 18.

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We use your personal information to process your order, provide you with customer service and fulfill requests for products, services or information. We may use your personal information internally to improve the Sites’ content and layout, to improve outreach and for our own marketing efforts, to determine general marketplace information about visitors to the Site and to conduct internal research and analysis about our customer base. In order to facilitate such use, we may share your information with affiliates under Novo Surgical, Inc.’s control.  We may also use your information to perform other business activities as needed, or as described elsewhere in the Privacy Policy.

Customer Communications

We will use your personal information to communicate with you about the Site and your orders and deliveries. Also, we may send you a confirmation email when you register with Novo Surgical. We may send you a service-related announcement on the rare occasions when it is necessary (for example, if we must temporarily suspend our service for maintenance). Also, you may submit your email address for reasons such as to sign up for email newsletters and special offers. If you submit your email address, we use it to deliver information to you. We always permit you to unsubscribe or opt out of future emails. Because we have to communicate with you about orders that you choose to place, you cannot opt out of receiving emails related to your orders.  For example, we will always send you information for confirming or tracking online orders.


We do not sell, rent, trade, license or otherwise disclose your specific personal information or financial information to anyone other than to affiliates under Novo Surgical, Inc.’s control, except that:

(i)As do most catalog and Internet retailers, we sometimes use others to perform specific functions on our behalf. When we disclose information to these service providers, we disclose information to help them to perform their service. For example, in order to deliver products to you, we must share some information. We partner with third parties including the U.S. Postal Service, United Parcel Service, and Federal Express to ship products, to ensure delivery, and so that we can obtain feedback, improve the quality of our service, and measure and improve the quality of the service of the third party. We provide shipping providers some personally identifiable information such as your name, shipping address, email, and phone number.

(ii)Similarly, to help you buy products and provide customer service to you, we must provide your credit card number to financial-services corporations such as credit-card processors and issuers. When we submit your credit card number for authorization, we use state-of-the-art data encryption to protect your information.

(iii)We may disclose such information in response to requests from law enforcement officials conducting investigations; subpoenas; a court order; or if we are otherwise required to disclose such information by law. We also will release personal information where disclosure is necessary to protect our legal rights, enforce our Conditions of Use or other agreements, or to protect ourselves or others. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use the Site for illegal reasons or to commit fraud.

(iv)We will not sell, trade or rent personally identifiable information to other companies as part of our regular course of business. However, it’s possible that we might acquire or merge with or be acquired by another company or that we might dispose of some or all of our assets. If that happens, your personal information may be disclosed to another company, but that disclosure will be subject to the then-current Privacy Policy in effect.

(v)We may share non-personal information (such as the number of daily visitors to a particular web page, or the size of an order placed on a certain date) with third parties such as advertising partners. This information is aggregated does not directly personally identify you or any user.

(vi)If you provide information to us about others, or if others give us your information, we may store such data to use it only for the specific purpose for which it was provided.

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The Site incorporates physical, electronic, and administrative procedures to safeguard the confidentiality of your personal information, including Secure Sockets Layer (“SSL”) for all financial transactions through the Site. We use SSL encryption technology to protect your personal information during data transport.  SSL protects information you submit via our Site such as ordering information including your name, address and credit card details. We also take several steps to protect your personal information in our facilities. Access to your personal information is restricted, and only employees who need access to your personal information to perform a specific job are granted access. Finally, we rely on third-party service providers for the physical security of some of our computer hardware. We believe that their security procedures are adequate.

While we use industry-standard precautions to safeguard your personal information, we cannot guarantee complete security. 100% complete security does not presently exist anywhere online or offline.  In particular, Novo Surgical does not and cannot warrant the security of any information sent to us via email.  Any information you submit to us via email is at your own risk.  We will never ask you to, nor should you ever, submit sensitive information to us via email.

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When you create an account on, you are required to establish a password.  To maximize your protection, your password should use at least 8 characters with a combination of both letters and numbers.  You are solely responsible for maintaining the secrecy of your password and account information, and will be held liable for all account activities conducted under your login credentials.  You may purchase on the Site without creating at account (as a guest), but doing so will require you to reenter your personal information each time you use the Site in order to make a purchase.

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Once you provide your personal information, we may contact you through direct mail, e-mail, phone or fax.  We may continue to communicate with you through these channels unless you request to stop receiving such communication by opting out.

Upon your request, we will (a) correct or update your personal information; (b) stop sending emails to your email address; and/or (c) disable your account to prevent any future purchases through that account. Most of our promotional material contains directions on how to opt-out from further communications.  You can also make opt-out requests or corrections to your personal information by telephoning or emailing your request to Novo Surgical Customer Service at 1.877.860.NOVO (6686) or Please do not email your credit-card number or other sensitive information.  If you’ve created an account on the Site, you may also correct information in the account management section when logged in to your account.

Novo Surgical will take appropriate steps to adjust our communications to you with respect to your opt-out preferences.  Please allow 14 business days for us to update your preferences in our systems.

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Much of the information that we collect is obtained through the Site, and this Privacy Policy applies only to that online collection of personal information. We also may collect information offline, where we also try to protect the privacy of your personal information. For example, when customers call Novo Surgical to place an order or ask a question, we only ask for the personal information that we need in order to place the order or to answer the question. Alternatively, when customers fax information to Novo Surgical, we act upon the fax and then either store it a locked repository or shred the fax if there is no need to retain the information. There are other ways we could learn of personal information offline, and this Policy doesn’t discuss or attempt to predict all of those methods or uses. Novo Surgical will try to treat offline collection, use, and disclosure consistently with our relevant online practices.

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If we change or update this Privacy Policy, we will post changes and updates on the Site so that you will always be aware of what information we collect, use and disclose. We encourage you to review this Privacy Policy from time to time so that you will know if the Privacy Policy has changed or been updated.

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Call Novo Surgical at 877.860.NOVO (6686), email us at, or write a letter to:

Novo Surgical, Inc.
700 Commerce Drive
Suite 500 – No. 118
Oak Brook, IL 60523

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